This one day event will give delegates an overview of the top 6 most impactful and relevant social media platforms of 2020 - Instagram, Twitter, Facebook, Houzz, LinkedIn and Pinterest. Helping them to develop a practical social media plan for their own business.

Topics covered will include an overview on how to define your brand, why social media is important, what it is and what it isn’t. An overview of each platform, what are key tactics, how to respond to analytics as well as showing examples of what ‘good’ looks like.

In the second half of the afternoon delegates will workshop their own Social Media Plan; based on their brand objectives in order to develop a strategy utilising the individual businesses – USPs (unique selling points), target marketing sector/s, new understanding of each social media platform, resources available and goals for 2020 and beyond.

About the presenter: Digital strategy and marketing leader with 16 years agency and client-side experience, Richard has worked with, among others, leading lifestyle brands across UK and global markets bringing an entrepreneurial and commercial focus. He is an industry expert in digital marketing strategy, planning and execution; social media, content and influencer marketing; performance marketing and organic business development.

Target audience: Garden designers with limited or no knowledge of social media.

Programme: 09:30 arrival for coffee and 10:00 start. The day will end at approximately 16:30

Items to bring: Please bring your preferred form of note-taking equipment. There will be time set aside to work on your own social media plans and goals, if you have something in place bring them along for review.

Catering: Tea and coffee will be available at the venue. Please note that lunch is not provided. Lunch is available from the venue at reasonable prices, only food purchased at the bar may be consumed on the premises.