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SUMMARY:SGD CPD Digital-Cut Through The Noise Part 2 w/Denise Quinlan (1&2 February 2022)
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DESCRIPTION:\n\nThis is a two-day event which will be run at the following times:\n\nTuesday 1st February - 09:30 - 12:15\nWednesday 2nd February - 09:30 - 12:15\n\nPlease note that this event will be recorded and will be made available to delegates after the event. For more information on recording and privacy please click here. Once you have booked onto the event an invitation to the Zoom meeting will be sent 24 hours before the meeting\n\nThis interactive Zoom workshop is for those who established the foundations in ‘Cut through the noise. Get great clients - Part 1’\, and want to dig deeper to:  \n\nAttract a better quality & quantity of great clients who fit your criteria\, rather than having a ‘mixed bag’ of all & sundryIn part 2\, we explore other aspects of how you’re presenting yourself\, your business and how you deliver the customer experience\, from the client’s perspective.\n\nWe dive into:\n\nDeveloping a perfect introduction/networking/elevator pitchHow to develop you big message\, your core values & how these connect to & resonate with your target clientsEstablishing yourself as a leading authority & expert in your specialist fieldHow you’re educating your prospects about the garden design results you bring\, your process & your pricing\, before they reach out & contact youThe customer journey prospects embark upon once they contact you from first enquiry to testimonialHow to generate article/blog headlines to attract your target clients beyond posting photos on Instagram & other social mediaHow to create and when to ask for testimonialsReferrals - how to ask for themTo get the most from your invested time & energy in this workshop\, we highly recommend attendance of ‘Cut through the Noise. Get great clients - Part 1’.\nUpcoming dates for Part 1 are January 10 & 11th 2022.  \n\nAs a friendly reminder\, in part 1\, we established the ‘Get great clients’ framework:\n\nYour USPs (aspects that stand you/your business out)Your target ‘sweet spot’ clients & the garden problems THEY tell you they haveHow your resolve these challenges for themHow you articulate all of the above in your clear client-focused messagingWhere these prospects ‘hang out’ & how you reach them (aka an outline marketing plan)About Denise Quinlan\n\nWith over 23 years in business development\, partnering and customer-facing senior positions in the IT industry\, Denise founded Insightful Images with a mission to instinctively create credible\, professional written and visual digital assets that show the real you\, tell a brilliant story about your team and your business ... to connect you with great clients.\n\nDenise gets you talking in your clients’ language\, in ways that resonate for them and stand you out.\n\nA regular and accomplished speaker\, business coach & mentor to entrepreneurs\, Denise also presents ‘Cut through the Noise. Get great clients’ Part 1 & ‘Photographing gardens to promote your business’ workshops for the SGD.\n\n
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DTSTART:20220201T154400Z
DTEND:20220202T154400Z
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